PRIVACY POLICY
Effective Date: [Junes 6th 2025]
Last Updated: [June 6th 2026]
MaternIT (“MaternIT,” “we,” “our,” or “us”) is committed to protecting your privacy and safeguarding your personal information.
This Privacy Policy explains how we collect, use, disclose, store, and protect information obtained through the MaternIT website, application, platform, provider tools, and related services.
By accessing or using MaternIT, you acknowledge that you have read and understood this Privacy Policy.
- OUR COMMITMENT TO PRIVACY
MaternIT was developed to support maternal health literacy, continuity of care, communication, patient engagement, and informed participation throughout pregnancy and postpartum care.
We recognize that information relating to pregnancy, postpartum care, infant care, health tracking, healthcare providers, and clinical discussions may be sensitive.
We are committed to handling personal information responsibly and using appropriate administrative, technical, and organizational safeguards to protect the information entrusted to us.
- INFORMATION WE MAY COLLECT
We may collect information that you voluntarily provide when using MaternIT.
This may include:
Account Information
Name
Email address
Username
Password credentials
Account preferences
Profile and Pregnancy Information
Due date
Pregnancy stage
Pregnancy-related information
Postpartum information
Healthcare preferences
Country or regional healthcare guideline preference
Optional demographic information
Health and Wellness Information
Depending on how you use MaternIT, you may choose to enter or upload information such as:
Blood pressure readings
Blood glucose readings
Symptoms
Weight information
Fetal movement or kick count information
Laboratory results
Ultrasound information
Pregnancy screening information
Antenatal records
Postpartum recovery information
Breastfeeding or feeding information
Infant growth or baby tracking information
Questions for healthcare providers
Notes relating to appointments or healthcare discussions
Communication Information
We may collect information submitted through:
Contact forms
Support requests
Feedback forms
Surveys
Provider messaging tools
Appointment preparation tools
Questions submitted through the platform
- INFORMATION COLLECTED AUTOMATICALLY
When you visit our website or use the MaternIT platform, we may automatically collect limited technical information, including:
Device type
Browser type
Operating system
IP address
Pages viewed
Features used
Session duration
Navigation activity
Log files
Error reports
Performance data
This information helps us maintain security, improve functionality, understand usage patterns, and improve the user experience.
- HOW WE USE INFORMATION
We may use information to:
Provide and Operate MaternIT
Create and manage user accounts
Deliver platform features
Store user-entered information
Support pregnancy and postpartum tracking
Enable communication and organization tools
Support Health Literacy and Engagement
Present educational resources
Provide healthcare information tools
Support appointment preparation
Help users organize healthcare information
Support informed participation in healthcare discussions
Improve the Platform
Improve usability
Identify technical issues
Optimize features
Improve accessibility
Develop new tools and resources
Communicate With You
Respond to enquiries
Provide support
Notify users of updates
Send service-related communications
Security and Compliance
Protect platform integrity
Prevent misuse or unauthorized access
Maintain security
Comply with applicable legal obligations
- HEALTH INFORMATION AND MEDICAL DISCLAIMER
MaternIT is designed to support education, organization, communication, continuity of care, and informed participation.
MaternIT does not replace healthcare professionals.
MaternIT does not provide medical diagnosis, treatment, clinical decision-making, emergency care, or individualized medical advice.
All healthcare decisions should be made in consultation with qualified healthcare professionals, including doctors, midwives, nurses, pharmacists, or other regulated healthcare providers.
Do not use MaternIT for medical emergencies. If you are experiencing urgent symptoms or a medical emergency, contact emergency services or your healthcare provider immediately.
- HOW WE SHARE INFORMATION
We do not sell personal information.
We may share information only in limited circumstances, including:
With Service Providers
We may use trusted third-party service providers to help operate, host, maintain, secure, or improve MaternIT.
These providers may assist with:
Website hosting
Cloud storage
Analytics
Technical support
Security monitoring
Email communication
Platform functionality
These providers are only permitted to use information for authorized purposes.
With Healthcare Providers
If MaternIT includes provider communication or sharing tools, information may only be shared with healthcare providers where you choose to share it, invite a provider, send a message, or otherwise authorize access.
For Legal or Safety Reasons
We may disclose information where required or permitted by law, including in response to:
Legal obligations
Court orders
Government requests
Regulatory requirements
Security threats
Fraud prevention
Protection of rights, safety, or property
Business Transfers
If MaternIT is involved in a merger, acquisition, financing, restructuring, or sale of assets, information may be transferred as part of that transaction, subject to appropriate protections.
- USER CONTROL OF INFORMATION
Depending on your location and applicable law, you may have rights to:
Access your personal information
Correct inaccurate information
Request deletion of information
Withdraw consent where applicable
Request restriction of certain processing
Request a copy of your information
Ask questions about how your information is handled
Some information may need to be retained where required by law, for security, or for legitimate business purposes.
To make a request, contact us using the details below.
- DATA RETENTION
We retain personal information only for as long as reasonably necessary to provide MaternIT, comply with legal obligations, resolve disputes, maintain security, and support legitimate business purposes.
When information is no longer required, we will take reasonable steps to delete, anonymize, or de-identify it.
- SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from:
Unauthorized access
Loss
Misuse
Disclosure
Alteration
Destruction
However, no internet-based platform, app, website, or electronic storage system can guarantee absolute security.
Users are responsible for maintaining the confidentiality of their login credentials and should notify us immediately if they believe their account has been accessed without authorization.
- CHILDREN’S PRIVACY
MaternIT is not intended for use by children without appropriate consent from a parent, guardian, or authorized adult where required by law.
We do not knowingly collect personal information from children in violation of applicable privacy laws.
If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete the information.
- INTERNATIONAL USE AND CROSS-BORDER PROCESSING
MaternIT may be accessed from different countries or regions.
Information may be stored, processed, or accessed in jurisdictions outside your province, state, or country of residence. Privacy laws in those jurisdictions may differ from those in your location.
Where applicable, we will take reasonable steps to protect personal information in accordance with this Privacy Policy and applicable legal requirements.
- COOKIES AND ANALYTICS
The MaternIT website may use cookies, analytics tools, and similar technologies to:
Understand website usage
Improve website performance
Remember user preferences
Monitor technical issues
Improve content and functionality
You may be able to adjust cookie settings through your browser. Disabling cookies may affect website functionality.
- THIRD-PARTY LINKS
MaternIT may contain links to third-party websites, services, healthcare resources, or educational materials.
We are not responsible for the privacy practices, content, accuracy, or security of third-party websites or services.
You should review the privacy policies of any third-party websites you visit.
- HEALTHCARE PRIVACY NOTICE
MaternIT may involve sensitive pregnancy, postpartum, infant care, and health-related information.
Where applicable, MaternIT aims to respect relevant privacy principles under Canadian and international privacy frameworks, including privacy, consent, data minimization, and secure handling of personal information.
If MaternIT works directly with healthcare providers, clinics, or healthcare organizations, additional privacy obligations, agreements, or notices may apply.
MaternIT is not necessarily a healthcare provider, health plan, healthcare clearinghouse, or HIPAA-covered entity unless specifically stated in writing. If MaternIT enters into agreements with covered entities or healthcare organizations, additional legal requirements may apply.
- CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time.
Changes may be posted on this page with an updated effective date. Where appropriate, we may notify users of significant changes.
Continued use of MaternIT after changes are posted means you acknowledge the updated Privacy Policy.
- CONTACT US
For privacy-related questions, requests, or concerns, please contact:
MaternIT Privacy Officer
Email: [info@maternit.ca]
Website: [www.maternit.ca]
Mailing Address: [N/A]
- ACKNOWLEDGEMENT
By using MaternIT, you acknowledge that you have read and understood this Privacy Policy and understand how MaternIT collects, uses, stores, and protects personal information.